Understand customers, prospects, and competitors intimately to develop your company’s distinctive voice in the market.
MARKET RESEARCH & ANALYSIS
Understand the intersection and opportunity among your prospects’ needs, your competitors’ products, and your offerings via measurable quantitative and qualitative methods.
Identify strategic opportunities in your markets, solutions, positioning, packaging, or communications that propel your company or solution to the front of the prospect’s mind.
POSITIONING & MESSAGING
Reveal your company’s brand and determine your company’s position in the market that is unique, relevant, memorable, and defensible. We focus on “pragmatic branding”, which defines an overall experience and expectation that you deliver to your customers, not just a flashy logo or catchy name.
Identify critical buying triggers in sales and evaluation cycles to understand why evaluators did or did not select your solution. Evaluate the real and perceptive differences in your key competitors’ solutions, capabilities, and market presence.